01
FIRESIDE
What's your
biggest dream?
FOR YOUR PRACTICE
What's your
Market Trends
Your margin is shrinking.
Labor, supplies, and inflation keep climbing. Reimbursement doesn’t.
Labor
Inflation
Supplies + Equipment
Reimbursement
201520202025
25%
Increase in cost of dental labor
30%
Increase in cost of supplies + equipment
Paying more, by design
Three practices. Three prices.
One SKU — SonicFill 3 bulk composite refills — quoted three different ways in the same market.
SonicFill 3 · Bulk Fill Composite · A1
Practice A
$182
Practice B
$156
Practice C
$124
Nobody pays the same rate. Without group leverage, the price is whatever you happened to be offered.
The system is rigged.
The Advantage of Scale
DSOs aren’t smarter.
They’re bigger.
Same market, same procedures, same suppliers. The difference is leverage — and it compounds every year.
Total pay + benefits package value
Private practice$59,990
DSO-backed$68,070
Annual marketing spend per location
Independent$18K
DSO-backed$120K
Supply costs, last four years
IndependentUp 30–60%
DSO-backedDown 25–50%
98%of U.S. hospitals and health systems buy their supplies through a group purchasing organization. Fireside brings that same leverage to independent practices.
Scale is the only variable they have that you don’t. Fireside gives it back.
If your profit margin is dying,your culture is too.
Our Point of View
The Dream Practice.
Our Model
The Fireside system.
From overhead savings to the practice you’ve always wanted. A great practice doesn’t come from one magic vendor — it comes when the whole thing works better.
01 How it works
02
Reinvest in what matters.
03
Start your growth engine
02 What it includes
Overhead
Supply costs, vendor contracts, equipment spend, labor costs.
Team Culture
Hiring, onboarding, payroll and HR, fractional labor.
Profitability
Reimbursement, recall rates, treatment acceptance, collections.
Growth
New patients, community reputation, marketing opportunities.
Mentorship
Proven playbooks and a direct line to successful practice leaders.
Fireside doesn’t optimize one part of your practice. We connect the parts.
03 The network effect
More Practices
→
More Volume
→
Stronger Pricing
→
Every Member Wins
A Day in the Life
This is what a Fireside
optimized practice feels like.
It was the Monday before school started back — one of the busiest days of the year. Three clinical staff were out sick, a new hire was starting, and the teammate who normally handles ordering was covering sterilization and running the back instead. It could have been a disaster.
Here’s what the day looked like instead.
Dr. Josh Solomon
Dentist, DDS · Livermore Pediatric Dentistry — Livermore, CA
8AM
Overhead
Supplies, reordered without a second thought
Ordering was covered by whoever had a spare minute — still at the best price available, one click away.
Group pricing without a dedicated buyer.
9AM
Team Culture
A new hire, fully onboarded
Paperwork and HR compliance were wrapped up before day one even started.
Hours of HR admin off his plate.
10AM
Overhead
Front desk covered, hands freed up
Swiss Monkey picked up the overflow calls, so a teammate could jump in the back instead.
A full teammate redeployed to chairside.
1PM
Overhead
Lab cases, sent digitally
Two digital impressions went straight to the lab through the Panda scanner — no models to pour, no boxes to ship.
Saved 15–20 minutes of chair time per appliance case, allowing the practice to book 1–2 extra productive patient visits per week.
Lower lab spend, faster turnaround.
5PM
Growth
$23,000 produced, home by five
Lunch on time, out the door at five — on what should have been the hardest Monday of the year.
$23,000 produced, evening back.
Total savings, first year of membership
$29,000
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The things you can't get anywhere else.
Our members get access to resources, expertise, and training designed exclusively for Fireside members.
● Real people, not a ticket queue
Support that knows your practice
Concierge Support
Text Abbey or Rachel directly with a question, an order issue, or anything you'd like a second set of eyes on for your practice.
Concierge Support Manager
Abbey
Registered Dental Hygienist
Purchasing Manager for 10 Years
Text Abbey334.523.8017
Practice Advisors
A dedicated advisor for the bigger picture.
Beyond day-to-day support, every member is paired with a Practice Advisor who knows your numbers, your goals, and your market — and checks in on the plan, not just the problem.
Luke Wortman
Practice Advisor
Go-to order: grilled oysters, every time. Luke keeps a running list of the best coffee shops near every dental office he visits — the offices are the best part of the job, the espresso is a close second.
Brandon
Practice Advisor · Crown Expert
If it goes on a tooth, Brandon has an opinion on it. He's the network's crown expert — zirconia versus stainless steel, sizing, seating, and what each option really costs you per case — and he'll walk your team through it chairside.
Text first. No phone tree, no waiting on hold.
One advisor who already knows your practice's history.
Same-day answers on ordering, discounts, and equipment.
Join Today
Your dream.
Now a reality.
Fireside — the concierge community for practices building your dream practice.
01
Fill out the form
02
Schedule your 30-minute onboarding call with our concierge team
03
Start your membership, stop overhead bleed
Scan to start your membership trial